Perhaps the most appropriate summary of modern transportation is “the car”. It is an invention only a century old, but it literally and fundamentally changed the way civilization works: this is equally true in the business, social and cultural context. Millions of people drive to work tens of kilometres from where they live, asphalt has in a sense become a criterion for measuring the reach of civilization (one can hardly talk of civilization in any place detached from the global road network), classes of cars have become status symbols and so on. The same way the Vespa liberated a generation of Italian youngsters during the ’50s, the car is seen today as a precondition of a free and comfortable life in the West. People in the rest of the world desire it, but it is still out of their economic reach.
The car has had its problems, too, and we will get to them in a moment, but it is important to notice that the global automotive industry is effectively addressing one issue and one issue only: electrification, the cause of the current hybrid and electric drive hype. What car makers are working on is increasing range and decreasing price of electric cars, mostly because people no longer feel as comfortable as they did burning petrol to move around and because people assume hybrid and electric vehicles do less damage to the environment.
Knowing that for every 100 litres of fuel burned about 2 litres are spent on actually transporting the driver from point A to point B (details below), one has to be grateful that a major efficiency problem is being looked into. However, there are two issues with the effort. (više…)